The mobile market today is becoming increasingly competitive. In addition to attracting new subscribers, operators are also seeking ways to retain their existing customers and encourage them to consume more. Moreover, they want to create a similar relationship with their visiting roamers and offer them reward points when they switch to their network. For the roamer, this is easily adoptable as he/she is used to airlines rewards based on mileage during travel.
Market research indicates that subscribers need to feel especially cared for by the operator, they want:
- Simplicity
- Points accumulation that reflects their consumption
- Remote handset diagnostics
- Rewards awarded when they cross points thresholds
- A long validity period for their point account
Moreover, subscribers prefer handsets, valued added services, and free minutes over other types of rewards. Invigo’s Loyalty Points integrates both the operator’s needs and the subscribers’. It is designed from the start with the flexibility that the operator requires.
- The most important advantage of Invigo’s loyalty points is that it integrates two operator loyalty offers in one program:
- A point-based loyalty program for local home subscribers, including special programs when they roam outside the country
- A roaming points program for visiting roamers
- Different consumption types (Call minutes, called destinations, SMS sent, prepaid recharges, MMS sent, GPRS volume)
- Different subscribers segments (prepaid, postpaid, outbound roamer, inbound roamer)
- Easy reward scheme